Volvo Modern day old school marketing
Volvo started making Automobiles in 1927, expanding to construction equipment in 1950. They have stayed somewhat at the forefront ever since inventing the first bulldozer type machine the H10 with an arm that lifts to move more material faster than anything before! But through the decades of success a new problem had arose. The changes in marketing happen almost daily it seems and for a company like Volvo construction it can have quite the impact as it is not necessarily one of the household construction equipment names. The big companies don’t even really bother unless they have a new product they are releasing because everyone already knows them and how good their products are. These days marketing is made for the younger generation as they are the largest growing demographic of buyers. Millennial's, which ages range between 22-37 absolutely eat up these ad campaigns of course as it is catered to them. But Millennial's don’t typically buy things like excavators and